Our pledge to equity, diversity and inclusion

Acting now for a better future

Empowering young people to progress in STEM broadens skills, boosts attainment, improves career prospects and strengthens the economy.

In our experience, STEM enrichment activities are often self-selective, and unintentionally exclude young people. Cost, access, confidence, representation, and bias remain barriers to entry for certain cohorts.

Our provision has the most potential for impact when it reaches underserved young people and empowers them to build a better future.

Read our targeting framework

Global connections_yellow

“These students come from areas where there are not a lot of opportunities, but this challenge gives them life experience. They get to do here things they’d only do at university and this experience they are having is also inspiring many of them to pursue further studies at a university.”

– Karl Mahon, Teacher, Chiswick School

Our approach

We will work smarter to reach and empower young people as a cornerstone of our strategy. We know there are no quick fixes or hacks and are committed to evolve how we address EDI with these guiding principles: 

1 We acknowledge intersectionality

We’re not here to address a single aspect of this challenge. We recognise working with young people is nuanced, complex and requires a variety of approaches which ultimately drive collective outcomes. 

We are all winners

2 We recognise inclusion is not created through exclusion

Creating homogenous groups of young people to achieve diversity quotas is counterintuitive. Diversity is strongest within communities, not people. We will not positively discriminate in pursuit of inclusion goals.

3 We will listen, learn and respond

We do not know best. We will support those who understand their communities and the challenges they face to address real issues at a local level.


4 We will serve our community FIRST

We will embed ourselves within our community, empowering all voices to be heard. We will remain honest and open so everyone can challenge and support us along the way.

We commit to

Publishing a clear, practical, flexible targeting framework defining who we want to serve and incentivising its adoption

Prioritising support for underserved young people by removing barriers to participation and improving funding

Driving tangible outcomes, not outputs, guided by our Theory of Change

Monitoring, reporting on, and learning from insights while holding ourselves to account

Reaching those who will benefit most

We want to support organisations to ensure our provision reaches those they identify as benefiting from it most – particularly young people from disadvantaged and under-represented backgrounds.

Read our targeting framework


Together, let’s build more than robots

Help us make STEM more equitable, diverse and inclusive.

Join the challenge

  • We build More Than Robots

    We use robots, role models and competitions to make STEM more approachable and inclusive, empowering young people to make informed choices about their future.